From business cards to leaflets and brochures, I have created a variety of marketing materials for 1st Choice Stairlifts. With an already established brand and clear place in the local community, I was briefed to refine and define their brand.
The challenge was to align their branding across all of their material – whether a reinvention / redesign of their current material or a whole new design from the ground up. I also had the challenge of conveying critical information to their target audiences which was done using simple infographics. No longer were their messages lost in bullet points – I made sure they were conveyed simply and visually to really emphasise their key messages to their customers.
I also designed their quarterly customer magazine and various company brochures, as well as several adverts for them to use across a variety of publications. This enables their company to look professional, approachable and consistent across all of their material, both in print and online.