CLIENT: POWERSTATION STUDIOS | CARE BEARS

PROJECTS: TREND RESEARCH | MOOD BOARDS | DESIGN COMPOSITIONS | PRODUCT APPLICATION | TREND STYLE GUIDE

I used to adore my Fun Shine Bear! So when I was asked to create a series of trend graphics for the Care Bears character property, I began to reminisce about my childhood and identify some possible design routes for the brand.

Created for a female teen/adult apparel market, I designed key brand icons, repeat patterns, badges and graphic compositions. I then took them to another level by creating a series of trend-inspired products. This was all wrapped up in a style guide to allow development of further designs and bring the retro Care Bears brand to the retail market.

All work shown here was commissioned by PowerStation Studios for their client.