Bringing a brand to retail through design is a tricky task. That’s when I was commissioned by PowerStation Studios to create a trend style guide for Peter Rabbit and Strawberry Shortcake.
Using the tv series cgi character art I developed a core look for Peter Rabbit but with a feminine twist, exploring font, colour palette and icons before transforming these elements into useable compositions and badges that would work on various products.
Using photo real character art for Strawberry Shortcake I created simple icon driven designs that translated well onto stationery and apparel, having fun with its playful side in the form of typography.
For both projects I was able to focus on my girly side and had the creative freedom to create lovely feminine designs that would appeal to a younger female market.
All work shown here was commissioned by PowerStation Studios for their client.