I have created many different design elements and styles for this TV series – from trend-led design compositions and product inspiration to a style guide for Noddy, Toyland Detective. Delving through episodes and character art as well as series synopses, I was able to tease out the key elements for each character, its storyline and the overall emphasis of the show. It was essential to appeal to the right target demographic, so I had to create graphics that were evocative of the show – Noddy and his friends.
My designs included a full packaging range for consumer product, themed design compositions, repeat patterns, icon design, type design and product concepts, all in the form of a style guide used to bring licensed product to market.
All work shown here was commissioned by PowerStation Studios for their client.
Image credit: Boy in yellow tshirt freepik.com