Claire asked me to create a bold visual identity for her business, The Squeeky Cleaners. The brief was simple: to create a brand identity that was instantly recognisable and that would stand the test of time.
After communicating my initial research and discussing it in depth with Claire, I created a range of concepts which were very well received, before then developing the final logo and branding that I knew she could be proud of.
This brought about a complete transformation of her business and consequently the development of their own range of products. I also developed their branding across a number of marketing materials for their first spring fair in Birmingham. This included organisation and direction of a product photoshoot as well as the crucial design stages. It also involved liaising in depth with a local printer and the exhibition venue itself to ensure the design and production of all of their promotional material was on point. It was a huge success!
I have also designed their first product catalogue and various packaging elements for their Squeeky ‘life’ range. From the product photoshoot to the packaging design, Claire has sent me the brief and I have delivered. We have developed a good creative relationship and I love being involved, watching as their business grows!