I was approached by The Complete Oak Home to develop a new visual identity for their business and align them more confidently with their current market, whilst also attracting potential new audiences.
I created a number of concepts, which were creatively debated with the team at The Complete Oak Home, before developing the final branding for the three key areas of their business. This was a carefully considered and researched aspect of their branding development of which my creative input was key.
This flowed well across all of their material: stationery, 64-page full-colour brochure, presentation material, sales infographics, as well as monthly advertisements in Homebuilding & Renovating magazine . The new branding also translated into designs for their digital online platforms (e-mailouts and social media), keeping them ahead of the game and visually fresh online.
By the aligning their branding across the three key areas of their business, with the focus on updating its style and colour, the reinvention of their established brand has been remarkable. Their business now attracts other demographics and has widened their place in the market, propelling their business to new heights.